NEW Japanese Makeup ADDICTION by Ayako – Create Your Original Beauty

- by Caroline Hastings-Brown -

The beauty industry can be a little contradictory. There is a huge and ongoing, positive trend toward finding your individuality, creating your own style and being true to yourself. At the same time, you will find many advertisements and products helping you to hide your ‘flaws’ or achieve the latest standard of beauty, whether that standard really suits you, or not!

Celebrities and Fashion Superstars

New-York based Japanese makeup artist Ayako has worked with Karl Lagerfeld, Steven Meisel, Scarlet Johansson, Ann Hathaway, Alicia Keys and Jennifer Lopez. All strong characters, all highly successful in their own, individual way. So, why do you think they all loved Ayako’s work?

Creating confident beauty

It was the philosophy of individuality that did it! Ayako focused on the full beauty of a personality, and using texture and colour, created looks that imbued an acceptance of the self in the wearer. By neither hiding or enhancing flaws, Ayako only focused on the individual’s real and unique beauty with her makeup looks. And the amazing result of self-acceptance? The ultimate and most individual of beauty enhancements – confidence!

Ayako’s ADDICTION brand

Ayako went on to create her own, original beauty brand in 2009, called ADDICTION. The products feature a never-before-seen variation in colour and texture that Ayako developed, based on her experiences all over the world. This refreshing brand has made high quality products that can produce a dramatic look with a single stroke. By focusing on and enhancing a woman’s overall and unique beauty, a real sense of personal style is achieved.

At COSME-DE.COM we are focused on making sure that we have everything you want, need and would like to try. Which is why we are super proud to be stockists of Ayako’s revolutionary brand, Addiction. Check out some of our favourite products, and browse for many others on our website.

Ultimate Ayako product picks

One of my personal favourites is the ADDICTION Cheek Stick, a lipstick-style cheek product that can be used on cheeks, eyes and lips for an exceptionally natural colour and lustre that blends easily and maintains a long-lasting, fresh finish. By working into the skin with fingers you can easily achieve a flawless, natural contouring.

ADDICTION Cheek Stick

A signature ADDICTION product is the amazing range of colour, texture and finish in the eyeshadow collections. What makes these super eyeshadows so unique are the delicate gradations and original and unique colours, all 99 of them! The fragrance-free formula can be applied with a sponge tip applicator or brush all around the eyes to create dramatic and individual looks.

ADDICTION The Eyeshadow

There is no denying that I am a major fan of multi-purpose products, so it should be no surprise that I absolutely love the ADDICTION Tinted Skin protector SPF 50+ / PA+++. Combining the functions of sunscreen, primer and foundation, this go-to product provides natural coverage of pores, and evens tone and colour in one simple application. Rosa Centifolia Flower Extract and Rose Hip Oil moisturise the skin naturally and the fragrance-free formulation ensures no irritation. 

ADDICTION Tinted Skin protector SPF 50+ / PA+++

So, go ahead and break the mould in 2017. No more complying and trying – be free, be you and give the world the gift of showing your individual style and beauty!

2016 Autumn Makeup Color Trend Part 1: Eyeshadow Palette

Keep It Subtle Or Swing Out With Bold Styles – It’s Up To You!

The autumn catwalks one and all were awash with exciting and delightful new makeup trends for autumn 2016. The skin was bare-looking and healthy, and the range of eye makeup looks absolutely astounding! The great thing about having such a range is that there is always going to be something that is totally “now” that is right for you. With modern takes on retro trends and great new ways of wearing colour, you are going to love updating your eye makeup this autumn.

Comebacks and Creative Firsts

The looks range from a simple, one colour sweep of terra cotta, orange or pink, to the 2016 version of the all-time classic and sexy smoky eye, to a sparkling blast of rock n’ roll chic with glam green and gold, exotic, bold rainbow looks to very bold blocks of blue, gorgeous minimalist 90’s looks revisited, and even further back in time, Twiggy lashes were featured too. Winged eyeliner swept up to new heights, coloured in with aubergine, and white highlights on the inner eye sockets made a comeback too.

Whether it’s an expressive halo of black shadow and liner, a proud pop of intense colour or a gentle and pretty wash of gorgeous bronze, chocolate and copper, there is definitely going to be a look (or many looks) that you will love this autumn.

The Ever-Seductive Smoky Eye

One of the looks that never quite seems to fade from fashion is the dark, sexy, smoky eye, so it makes sense to give this one a go and add it to your makeup repertoire (if you haven’t already.) Make the look yours by investing in the Christian Dior 5 Couleurs Couture Colours & Effects Eyeshadow Palette. This stunning, 5-colour kit gives a professional smoky eyes effect with a host of finishes, including matte, satiny, iridescent and ultra-shimmery. The quality of the eyeshadow is evident when you use it, it is extremely blendable and smooth with a “second skin” effect.

Christian Dior 5 Couleurs Couture Colours & Effects Eyeshadow Palette

Grab a Variety of Looks in One Palette

To tap into the rock n’ roll look, the rainbow effect, as well as the aubergine wings, the natural one shade or the pretty coppery eyes, you can’t go wrong with the versatile palette available from Shu Uemura – aptly named “I love my Shu Shu Palette”, which you can achieve all these looks with this limited edition palette of 7 gorgeous shades, that can be used to be spot on with all the autumn trends! The 7 eye colours combine textures of pearl, metallic, iridescent, metallic and matte as well as a bonus “glow on pink” blush. Get yourself some fuchsia, pale pink, purple, eggplant, copper, dark green and lavender happiness and indulge the full spectrum of your creativity!

Shu Uemura I Love My Shu Shu Palette (Yazbukey For Shu Uemura)

Blue-Eyed Bombshell

Spring and summer saw us all donning an elegant navy shadow, and blue is still the bomb in autumn, except the shade has moved on to a bolder, brighter blue. This is a great, fresh look with the pop of colour really making a statement. Make your statement an even better one with the awesome formulation of Benefit Creaseless Cream Shadow that glides on and stays crease-proof and budge-proof all day long. What’s more, it doubles up as an eyeliner if you use the hard angle definer brush. Grab the “Blue My Mind” shade for a hard-working product and update your makeup look this autumn. 

Benefit Creaseless Cream Shadow

So, move with the times and don’t be dictated too – choose the look that rocks your world and enjoy being you!